TRUTH MATTERS®: Why FFA Is the Key to Expanding the Product of USA Certified®
For over 25 years, we at Verity One and MADE IN USA Inc. have stood as the independent standard for truth in labeling. Through Made in USA Certified® and Product of USA Certified®, we’ve protected U.S. farms, fisheries, and consumers from deceptive imports and false claims. Our mission has always been simple: when you see the seal, you know it’s the truth.
But the future of food sovereignty and honest labeling doesn’t rest only in the hands of regulators or corporations. It rests with the next generation. And that’s why we believe the Future Farmers of America (FFA) are not just participants — they are the cure and the key.
The Problem: Truth in Labeling Under Attack
Imported products are too often disguised as “local.” Weak labeling standards allow deceptive practices to slip through, undermining hardworking U.S. farmers and confusing American families at the grocery store.
Consumers deserve transparency. Farmers deserve fairness. America deserves sovereignty over its food supply. Without it, we risk becoming dependent on foreign imports for the food on our tables.
The Solution: Product of USA Certified®
Product of USA Certified® guarantees that food carrying its seal is:
- Raised, grown, or caught in the United States.
- Processed under U.S. standards and USDA compliance.
- Verified independently, with no room for greenwashing or deception.
It’s more than a label. It’s accountability. It’s pride. It’s the truth.
The Cure and the Key: FFA
The Future Farmers of America represent something bigger than an agricultural program. FFA is a leadership engine. Its members are students today, but tomorrow they will be the farmers, policymakers, entrepreneurs, and consumers who shape America’s food future.
They wear the blue jacket not just as a uniform, but as a symbol of responsibility. And when FFA students learn the value of Product of USA Certified®, they become guardians of America’s food truth.
- They can carry forward the fight for MCOOL (Mandatory Country of Origin Labeling).
- They can ensure farmers get credit for what they grow, raise, and harvest.
- They can make food sovereignty not just a policy — but a generational mission.
TRUTH MATTERS® — and the Next Generation Will Prove It
For 25 years, we have carried the torch for truth in labeling. Now, it’s time to pass it forward. The FFA is the cure and the key — the youth movement that can lock in accountability for decades to come.
The mission is clear:
- Protect U.S. farms and fisheries.
- Give consumers honest labels.
- Teach the next generation that truth isn’t negotiable.
With Product of USA Certified® in the hands of tomorrow’s leaders, we can build a food system that America — and the world — can trust.
Because in the end, TRUTH MATTERS®.