Supporting U.S. Cattle Producers with a Non-Governmental mCOOL Certification
For over 30 years, MADE IN USA ONE has been committed to providing Product of USA Certification, ensuring transparency, traceability, and consumer trust in U.S. cattle and beef products. Time and again, we have witnessed the cycle of Mandatory Country of Origin Labeling (mCOOL) legislation—one administration pushes it forward, another lobbies to carve it out, grant a waiver, or repeal it altogether. It is time to break this cycle with a true, independent, and enforceable solution protecting U.S. cattle producers and consumers.
The Problem with Government Dependency
Legislators like Senators John Thune and Cory Booker are once again reintroducing mCOOL to reinstate proper U.S. labeling for beef products (Read the Bill Here). While we support clear and honest labeling, history has shown that the industry will continue to be subject to political manipulation, trade pressures, and lobbying interference.
We have met with USDA Secretary Tom Vilsack over the years, and even he acknowledged that the best solution for U.S. cattle producers is a NON-GOVERNMENTAL CERTIFICATION—one that cannot be repealed, lobbied away, or watered down by special interests. This is precisely what MADE IN USA ONE offers with Product of USA Certification.
Deceptive Language: American Beef Labeling Act or U.S. Beef Labeling Act?
A closer examination of the proposed legislation reveals a deliberate misrepresentation. The bill is titled the “American Beef Labeling Act of 2025”, but this language is misleading. The term “American” is often used to include products from Canada, Mexico, and South America, which means foreign beef can still be labeled under this act. This is an intentional deception by multinational meatpacking corporations and lobbyists who want consumers to believe they are purchasing U.S. beef when they are not.
The correct term should be “U.S. Beef Labeling Act of 2025”, ensuring that only beef born, raised, and processed in the United States receives the proper label. Anything less is a disservice to American ranchers and consumers. We demand legislative clarity and transparency.
A Solution with Real Enforcement: Product of USA Certification
Unlike government-dependent mCOOL, which is at the mercy of policy shifts and trade deals, our independent Product of USA Certification ensures:
- True U.S. Origin Verification – Cattle must be born, raised, and processed in the U.S., with full traceability.
- Blockchain-Backed Transparency – Immutable records ensure no fraudulent mislabeling.
- Penalties for Deceptive Practices – Any attempt to game the system results in enforcement actions, not loopholes.
- Consumer Trust & Market Differentiation – A clear distinction between Product of USA beef and imported beef, helping real U.S. cattle producers.
The Failure of the Cattle Industry to Take Control
It is time for U.S. cattle producers to take accountability instead of waiting for the government to foot the bill. We hear industry voices—like those on Glenn Beck’s program—advocating for American Beef, yet most so-called “grass-fed beef” is still imported under misleading labels. We call BS on this, because the real issue is that many cattlemen refuse to invest in their own industry’s future.
If U.S. cattle producers continue to wait for handouts, they will remain beholden to bureaucrats, lobbyists, and foreign trade deals. Instead, they should rally behind a self-sustaining, enforceable, independent system like Product of USA Certification—one that protects their livelihood, holds bad actors accountable, and builds consumer confidence.
Call to Action: Join the Movement for Real U.S. Beef Certification
It’s time to stop the endless government back-and-forth and take control of U.S. beef labeling once and for all. MADE IN USA ONE provides the only true, independently verified certification that guarantees authenticity and protects American cattle producers from deception and global manipulation.
We demand that legislators correct this fraudulent language and ensure the bill is rightfully titled the “U.S. Beef Labeling Act of 2025”. Anything less is a betrayal of U.S. ranchers and consumers.
We invite cattle producers, ranchers, processors, and retailers to join us in making Product of USA Certification the gold standard for US beef.
Visit MADE IN USA ONE to learn more and get certified today!